<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Telemarketing Matters: Free Articles</title><link>http://www.telemarketingmatters.co.uk</link><description>Free Articles RSS feed from Telemarketing Matters</description><language>en-gb</language><lastBuildDate>Tue, 4 Mar 2008 09:49:13 GMT</lastBuildDate><ttl>1440</ttl><item><title><![CDATA[Make follow up calls that turn into business]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=792]]></link><description><![CDATA[If you're calling on a prospect with the intent to follow up with them rather than calling on them cold or for the first time (example: following up after sending them a brochure, press kit, product/service information, an initial conversation at a networking event, etc.), consider the following points:]]></description><pubDate>Tue, 4 Mar 2008 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=792]]></guid></item><item><title><![CDATA[Communication Skills: Please Listen To What I’m Saying!]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=788]]></link><description><![CDATA[In sales it’s always said that if you understand your product and solve your customer’s problems then you’ll do well in the sales environment. But this presupposes one thing … that you have really listened and understood what the customer is saying. We’re talking about the importance of active listening in sales.
 ]]></description><pubDate>Fri, 8 Feb 2008 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=788]]></guid></item><item><title><![CDATA[How to warm up your cold calling]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=786]]></link><description><![CDATA[Cold calling … even the name is enough to strike fear into the heart of many a small business owner! What image comes into your mind? Sitting in a lonely damp office, surrounded by paper, 2 day old coffee cups and a stack of outstanding work. In other words, something not very nice!]]></description><pubDate>Fri, 8 Feb 2008 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=786]]></guid></item><item><title><![CDATA[“How to Get The Best Out Of Your Phone”]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=787]]></link><description><![CDATA[When Alexander Graham Bell invented the telephone, little did he realise the positive effect it would have on customer service – or the negative effect it could also have!

Yes, the telephone can be a great tool in helping to provide exceptional customer service but it can also quickly destroy a customer’s perception of your service. What steps can you take to ensure that, whenever you or your staff use the phone, it adds something positive to the customer experience? Here are some ideas.]]></description><pubDate>Fri, 8 Feb 2008 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=787]]></guid></item><item><title><![CDATA[Is Telemarketing Feasible For My Business?]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=768]]></link><description><![CDATA[There is no doubt that the systematic use of the telephone is the fastest growing sales and marketing strategy today. This rapid growth of telemarketing has stimulated marketers from companies and organizations of all sizes to question whether or not there is some application of telemarketing in their business. 

If you're one, you may be asking the question, "Is telemarketing feasible in my business?" ]]></description><pubDate>Tue, 22 Jan 2008 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=768]]></guid></item><item><title><![CDATA[Outsourcing Business Services]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=749]]></link><description><![CDATA[What are the benefits to outsourcing?]]></description><pubDate>Sat, 15 Dec 2007 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=749]]></guid></item><item><title><![CDATA[When you're thinking about using a telemarketing company ]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=750]]></link><description><![CDATA[For many companies, the thought of telemarketing could definitely be classed as hard work! Where do you start? What should you do? Have you got enough time to do it?]]></description><pubDate>Sat, 15 Dec 2007 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=750]]></guid></item><item><title><![CDATA[Are you TPS compliant?]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=743]]></link><description><![CDATA[Once there was plenty of opportunity for telemarketers to make calls to all consumers to create new business. However, the introduction of the Telephone Preference Service 'Do Not Call' list, presents challenges to consider.]]></description><pubDate>Sun, 9 Dec 2007 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=743]]></guid></item><item><title><![CDATA[Target your B2B lead generation.]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=744]]></link><description><![CDATA[When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success or a failure.]]></description><pubDate>Sun, 9 Dec 2007 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=744]]></guid></item><item><title><![CDATA[The secret to successful telemarketing]]></title><link><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=745]]></link><description><![CDATA[The secret to successful telemarketing- be yourself! Only feedback from the real world that corrects this mistaken belief will give you the self-acceptance that will encourage more such self-expression. So why not try it?
]]></description><pubDate>Sun, 9 Dec 2007 08:30:00 GMT</pubDate><guid><![CDATA[http://www.telemarketingmatters.co.uk/index.php?simple=go&type=newsEvent&id=745]]></guid></item></channel></rss>